Your Career

On Communication

“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw, Irish playwright (1856-1950).

     Trust and character by themselves though are not enough. There is another crucial element. That is effective communication ... perhaps more accurately, effective engagement.

     Managers must focus on the communication that earns trust. engagement, open conversations, straightforward talk and dialog that reach out in a way that foster commitment are key – all built on a platform of respect for those whose judgments make it possible for an organization to survive and, better yet, thrive.

     There are “Eight Steps” to trustworthy and reputation-focused communication:

   Step 1 – Research facts and opinions
   Step 2 – Engage with those who matter
   Step 3 – Decide what to do
   Step 4 – Communicate your decision
   Step 5 – Act/Behave/Implement your decision
   Step 6 – Communicate again – what you did and why
   Step 7 – Engage again and listen to reactions – get feedback
   Step 8 – Evaluate and plan for next steps
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