“The single biggest problem in communication is the illusion that it has taken place.”
George Bernard Shaw, Irish playwright (1856-1950).
Trust and character by themselves though are not enough. There is another crucial element. That is effective communication ... perhaps more accurately, effective engagement.
Managers must focus on the communication that earns trust. engagement, open conversations, straightforward talk and dialog that reach out in a way that foster commitment are key – all built on a platform of respect for those whose judgments make it possible for an organization to survive and, better yet, thrive.
There are “Eight Steps” to trustworthy and reputation-focused communication:
Step 1 – Research facts and opinions
Step 2 – Engage with those who matter
Step 3 – Decide what to do
Step 4 – Communicate your decision
Step 5 – Act/Behave/Implement your decision
Step 6 – Communicate again – what you did and why
Step 7 – Engage again and listen to reactions – get feedback
Step 8 – Evaluate and plan for next steps